Online display advertising is a key subfield of the industry where ad target- ing holds both promise and challenges It is promising because of the wealth of data
Attribution Machine Learning helps us in advertising, too M online bike store Why do we need ML for advertising? Keyword Audience Ads Location Time
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Data Science Challenges for Online Advertising A Survey on Methods and Applications from a Machine Learning Perspective Matina Thomaidou, PhD
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Advertisers can use various techniques of NLP, along with other AI elements such as machine learning and deep learning, for analyzing, building and generating
Updated Nouran Tahoun s Thesis AI Utilization in Online Advertising and its Perceived Effectiveness
Non‐premium display ad market predicted to grow significantly faster than the rest of online advertising (e g , sponsored search, premium display, contextual)
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(2018) study advertisers' bidding strategies when publishers allow advertisers to bid for exclusive placement on the website Sayedi (2018) analyzes the
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